I use conditioners to strengthen my hair- this one does it. Ive also used this particular conditioner to style hair and its so good! I mix just a dot with vegetable glycerine then apply it to the hairline and ends of the hair and it works beautifully. I wouldn't say to use it as a volumizer- as in do not apply to the roots when using as a styling product, it may make the hair flat. Think more like to keep the ends and dry areas of your hair moist when applying heat to style. It really adds shine and keeps the hair supple without making it too heavy. My hair is on the finer side so a little substance on the ends is good, it gives my hair a bit of significance. Experiment and enjoy!